With a background in traditional marketing and deep experience in marketing to and building brands for women, Amy Stanton has a unique perspective on the women’s landscape, the role of femininity in personal and professional lives, and the impact that unleashing our true feminine power can have on happiness.
Amy founded Stanton & Company (S&Co) with a passion for promoting and building positive female role models and messaging for women. Since 2006, when the company opened its doors, S&Co has built a roster of philosophy-driven brands, including exceptional athletes, lifestyle experts, and brands in the healthy, active living space.
Before founding Stanton & Company, Amy served as the first-ever chief marketing officer (CMO) for Martha Stewart Living Omnimedia and was the head of marketing and communications for NYC2012, New York’s Olympic bid, where she developed and executed both the local and international campaigns for this first-ever endeavor. Amy started her career in account management at advertising agencies including BBDO, JWT, and BBH.
Amy recently co-authored The Feminine Revolution with Catherine Connors, challenging the idea that femininity is weak, and encouraging women to redefine and embrace their feminine qualities as sources of power.
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