Growing Big vs. Growing Deep

I recently listened to an interview on NPR’s How I Built This podcast with Sadie Lincoln, founder of Barre3. 

One part of this episode that really stood out to me was when Sadie mentioned that she is no longer interested in growing her business to be bigger, larger, or have more franchised locations. In fact, she said that she had put an indefinite pause on franchising, which is the majority of the business of her company, since she personally owns just 6 of the 130 total locations (124 are franchised). 

What I really received from listening to her conversation with podcast host Guy Ros was something that has continued to come up time and time again in my sessions and conversations with clients, friends, and other women in business.

It’s the question of growing a business BIG or DEEP. 

Do we desire to grow a business to a place where we can sell it for hundreds of millions, or even BILLIONS, of dollars? Or is the “success” we’re actually after much deeper, sustainable, impactful, and personal than that? 

Not that there is anything “wrong” with either option, but if we aren't clear with our intention and big picture vision of where we're going, then we can't create the feeling of "success" in this moment by implementing the necessary soulful strategies to create the reality we desire.

On one hand, we have society, business experts, and our cultural imprint and construct of what “success” means telling us that what we SHOULD want is to hustle, build a business that’s worth upwards of 8 figures, sell it, get out, and then go live our lives abundantly and luxuriously once we have burnt ourselves out, sacrificed, and lived on peanut butter and jelly sandwiches. 

((Side note: what is it about entrepreneurs and pb&j sandwiches!? Am I the only one not eating them? Are they comfort food? What’s the deal!?))

But what I hear in personal conversations with women on my podcast, in the programs I lead, in private coaching sessions, at events, and in my own mastermind of women entrepreneurs is a completely different desire to create a business that feels like an extension of their soul, allows them to feel that they’re making a real impact in their corner of the world by using their own unique gifts and talents, that they’re abundantly (yet fairly) compensated for so that they can afford to live the life that they desire and do simple things like put their kids through montessori school, buy local and organic food to feed their families, and genuinely ENJOY not just what they do, but the lifestyle of freedom they’ve created. 

Meanwhile, the common narrative around women in entrepreneurship has in some ways become an excuse for women to over-work, and drift farther away from the lifestyles that would actually fulfill them because their work is taking over 99.9% of their energy, focus, and time, even though they’d rather scale it back, simplify, and be able to be more present in their lives. 

Why don’t we do more of this? Why is it that we feel that it’s SO non-negotiable that work takes up the majority of our focus and energy? 

What if our focus was directed in a more balanced way that truly honored ALL parts of ourselves? 

I believe that when a woman has the tools to be fully expressed in all aspects of herself and her power, she becomes unstoppable. 

I believe that through gathering in sisterhood with other like-missioned women, we instinctively remember what it feels like to be held & supported while taking action to move the needle forward on what matters to us and making a contribution to the world -- we remember the importance of both giving AND receiving. 

 I believe that the idea that we have to choose whether we want to be an exceptional entrepreneur, achieve financial success, be a present partner and parent, or a fulfilled woman is rooted in a scarcity mentality, and that we NEVER have to choose between our greatest aliveness in one area and our deepest success in another.

I believe that it's 100% possible to "have it all" when it comes to being a woman entrepreneur today, and that it just takes the proper support, mindset, resources, & strategy to bring your grandest vision to life, as a vessel for your deepest calling to take flight. 

If you're an ambitious woman - a woman who feels called to do beautiful + powerful things with her life, and make an impactful contribution to the world through her work, I'd love to invite you to apply to join me and a high-level sisterhood of 12 women on a 6-month journey in The Soulful Leadership Mastermind. 

This experience is an immersive journey toward your fierce feminine freedom in life, business, + leadership. It includes private + group coaching, accountability circles, world class guest expert trainings, 3 virtual day retreats, and one all-inclusive week-long luxury retreat in beautiful Tulum, Mexico. We begin June 13th on the new moon, and will close our time together the week of November 23rd on the full moon, right before the holiday season kicks in. 

This mastermind is already filling up with women from all over the globe, and if you're feeling called to join us, I'd love for you to click here to learn more + apply for an exploration call with me. Applications close May 1st! 

I'd love to hear your thoughts and desires about growing big vs. deep in the COMMENTS below this post! 

Love + Light, 


Trailblazing A New Success Paradigm for Women Entrepreneurs + Leaders

Trailblazing A New Success Paradigm for Women Entrepreneurs + Leaders

The women whose souls have arrived here on this planet at this exact moment are strong.

The women whose calling is to create + lead a business at this moment in time are trailblazers.

Although you may not currently see yourself in this light, let me reflect a glimpse into the magic I see in you today. 

For generations & centuries, we have been told that there is a certain way to lead, to do business, and to achieve success. 

There is a deeply ingrained belief system and construct that we are all holding (even if we meditate, do yoga, read the books, and know "the stuff") that tells us that if we aren't doing it that one way, there's something wrong with our approach.

Not just that our approach is off, but also that we are doomed to fail before we even get started. 

We have all these linkages in our brains -- neural pathways connecting different ideas and concepts -- that create belief systems, which reinforce our learned responses and ways of doing things.

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This Is What Happened When I Decided Not To Work On the Weekend

This Is What Happened When I Decided Not To Work On the Weekend

I recently discovered a list in an old journal of mine from January of 2015, when I was new to being full-time in my business, working from home. 

At that time, I had been so uncomfortable with vacant space on my calendar during "work days" that I found any and every excuse to "work" constantly.

It's kind of funny to me now, because in retrospect, I only had a handful of clients, and could have totally enjoyed all that spaciousness and time freedom in a beautiful way, instead of resisting it and filling up the space with minutia!

I had made a list in my journal to remind myself of the magic that happens when we actually create intentional space to NOT work as entrepreneurs.

It can be SO easy to use work and our business as an avoidance tactic, coping mechanism, or even an addiction to mask uncomfortable feelings, situations, and patterns we don't want to look at (ignorance is bliss, right?). 

It's really easy to hide inside our businesses, because it's socially acceptable to be an ambitious workaholic, it's easy to justify because everything feels important, and being "busy" is both exhausting and impressive to outsiders. 

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What Is a Mastermind + Do You Need One To Grow Your Business?

Hey sisters!

The term "mastermind" has been tossed around a lot lately to mean a variety of things, and it can be super confusing if you're not already in the self development industry to know what the heck that means + whether it's for you!

Join me on this week’s FB live, where I will break down what a mastermind REALLY is, and how to know if investing in one would be helpful for you + your business this year.

Plus, I'll share my thoughts on how to be sure you choose a mastermind that aligns with where you're going, what you believe, + how you want to operate. Enjoy this video!

And if you're curious about applying for my mastermind, I'd love to invite you to explore + apply! You can do so here. Enrollment is open now through May 1st!

Love + Light,


How To Trust Your Callings + Lead With Authenticity

How To Trust Your Callings + Lead With Authenticity

Every woman I've spoken to lately has shared with me that she has felt a calling deep within her to bring something to life -- a business, an idea, a new career path -- AND at the same time, that she's not sure if she can trust that calling.

The thing about callings is that as we begin to take one tiny step in the direction of the calling, we discover, learn, and grow everything we need to know to take the next step, and so on.

Callings are sacred and snap us into alignment as we pursue them, step by step.

We forget this.

Instead, it feels TERRIFYING to really trust and put forth the necessary energy, time, & financial investments to bring our calling to life. 

Callings always choose us for a very special reason. 

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