7 Steps To Social Media Proof Your Business with An E-mail List

7 Steps To Social Media Proof Your Business with An E-mail List

After FB & IG were down for hours yesterday, it had me thinking that I needed to share something REALLY important with you this morning that just might save your business.

I know how tempting it can be to throw all of our resources into growing our social media following, becoming obsessed with engagement stats and the number of followers.

BUT, unfortunately, all of that could vanish in a second, and I want to make sure your business still exists and stays strong, even without it. 

Because we don't "own" our social media following, it makes it that much more important that you focus on growing your e-mail list as well.

For a while, I thought e-mail marketing was outdated and people were spending less time reading e-mails in their inboxes...

But actually, I discovered I was wrong about that, so I want to help you get clear on your next steps, whether you already have an e-mail list growing, or whether you need to get started setting one up.

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The Genius Of The Unknown

The Genius Of The Unknown

What would be possible if you felt totally comfortable with the idea of letting go of control & not knowing what was next?

This is the question I've been asking myself a LOT lately, as I've been taking steps toward creating a 4-month plan for adventures that will take me across the globe.

I'm so in love with Charleston, where I've been living for the past 2 years (and some change), and will be returning permanently in the fall.

But when I first started my business, a big part of my vision & "why" was weaving in travel, and I've built my business to be virtual, with the intention to work from anywhere. 

When I checked in with myself recently, that still felt true, and I noticed a deep longing for adventure, and new energy, people, & places.

My intuition was a big YES to putting my belongings in storage, packing up my car (and my pup) and hitting the road to serve more women entrepreneurs through workshops, retreats, on-site business accelerators, & virtual private coaching. 

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Your work + business as a vessel for doing good

Your work + business as a vessel for doing good

Something I've felt super present to lately is the ability for our work (and our lives) to be a vessel for doing good.

I know that if you've invited me into your inbox, then you're likely a woman on a mission to leave this world better than she found it. 

...Have I mentioned that I ADORE you for that, sister? Thank you!

Like most of my clients, you probably need to hear today's reminder, which is this:

The world needs your medicine.

I've noticed that we each carry in our souls a unique medicine, which is sort of a mish-mosh of our strengths, talents, purpose, desires, essence, experiences, & mission.

This medicine we hold creates our impact in the world. 

But before we can dish it out to all the people who need it from us, we have to first receive it ourselves, so that it becomes activated through us. 

The awesome thing about your unique medicine is that it can only be received by the people who need it & who you're meant to serve (some people might call this a "soul contract").

For those people whose souls need to be activated by your soul, it's critical that you do the thing you're feeling called to do.

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Growing Big vs. Growing Deep

I recently listened to an interview on NPR’s How I Built This podcast with Sadie Lincoln, founder of Barre3. 

One part of this episode that really stood out to me was when Sadie mentioned that she is no longer interested in growing her business to be bigger, larger, or have more franchised locations. In fact, she said that she had put an indefinite pause on franchising, which is the majority of the business of her company, since she personally owns just 6 of the 130 total locations (124 are franchised). 

What I really received from listening to her conversation with podcast host Guy Ros was something that has continued to come up time and time again in my sessions and conversations with clients, friends, and other women in business.

It’s the question of growing a business BIG or DEEP. 

Do we desire to grow a business to a place where we can sell it for hundreds of millions, or even BILLIONS, of dollars? Or is the “success” we’re actually after much deeper, sustainable, impactful, and personal than that? 

Not that there is anything “wrong” with either option, but if we aren't clear with our intention and big picture vision of where we're going, then we can't create the feeling of "success" in this moment by implementing the necessary soulful strategies to create the reality we desire.

On one hand, we have society, business experts, and our cultural imprint and construct of what “success” means telling us that what we SHOULD want is to hustle, build a business that’s worth upwards of 8 figures, sell it, get out, and then go live our lives abundantly and luxuriously once we have burnt ourselves out, sacrificed, and lived on peanut butter and jelly sandwiches. 

((Side note: what is it about entrepreneurs and pb&j sandwiches!? Am I the only one not eating them? Are they comfort food? What’s the deal!?))

But what I hear in personal conversations with women on my podcast, in the programs I lead, in private coaching sessions, at events, and in my own mastermind of women entrepreneurs is a completely different desire to create a business that feels like an extension of their soul, allows them to feel that they’re making a real impact in their corner of the world by using their own unique gifts and talents, that they’re abundantly (yet fairly) compensated for so that they can afford to live the life that they desire and do simple things like put their kids through montessori school, buy local and organic food to feed their families, and genuinely ENJOY not just what they do, but the lifestyle of freedom they’ve created. 

Meanwhile, the common narrative around women in entrepreneurship has in some ways become an excuse for women to over-work, and drift farther away from the lifestyles that would actually fulfill them because their work is taking over 99.9% of their energy, focus, and time, even though they’d rather scale it back, simplify, and be able to be more present in their lives. 

Why don’t we do more of this? Why is it that we feel that it’s SO non-negotiable that work takes up the majority of our focus and energy? 

What if our focus was directed in a more balanced way that truly honored ALL parts of ourselves? 

I believe that when a woman has the tools to be fully expressed in all aspects of herself and her power, she becomes unstoppable. 

I believe that through gathering in sisterhood with other like-missioned women, we instinctively remember what it feels like to be held & supported while taking action to move the needle forward on what matters to us and making a contribution to the world -- we remember the importance of both giving AND receiving. 

 I believe that the idea that we have to choose whether we want to be an exceptional entrepreneur, achieve financial success, be a present partner and parent, or a fulfilled woman is rooted in a scarcity mentality, and that we NEVER have to choose between our greatest aliveness in one area and our deepest success in another.

I believe that it's 100% possible to "have it all" when it comes to being a woman entrepreneur today, and that it just takes the proper support, mindset, resources, & strategy to bring your grandest vision to life, as a vessel for your deepest calling to take flight. 

If you're an ambitious woman - a woman who feels called to do beautiful + powerful things with her life, and make an impactful contribution to the world through her work, I'd love to invite you to apply to join me and a high-level sisterhood of 12 women on a 6-month journey in The Soulful Leadership Mastermind. 

This experience is an immersive journey toward your fierce feminine freedom in life, business, + leadership. It includes private + group coaching, accountability circles, world class guest expert trainings, 3 virtual day retreats, and one all-inclusive week-long luxury retreat in beautiful Tulum, Mexico. We begin June 13th on the new moon, and will close our time together the week of November 23rd on the full moon, right before the holiday season kicks in. 

This mastermind is already filling up with women from all over the globe, and if you're feeling called to join us, I'd love for you to click here to learn more + apply for an exploration call with me. Applications close May 1st! 

I'd love to hear your thoughts and desires about growing big vs. deep in the COMMENTS below this post! 

Love + Light, 


Trailblazing A New Success Paradigm for Women Entrepreneurs + Leaders

Trailblazing A New Success Paradigm for Women Entrepreneurs + Leaders

The women whose souls have arrived here on this planet at this exact moment are strong.

The women whose calling is to create + lead a business at this moment in time are trailblazers.

Although you may not currently see yourself in this light, let me reflect a glimpse into the magic I see in you today. 

For generations & centuries, we have been told that there is a certain way to lead, to do business, and to achieve success. 

There is a deeply ingrained belief system and construct that we are all holding (even if we meditate, do yoga, read the books, and know "the stuff") that tells us that if we aren't doing it that one way, there's something wrong with our approach.

Not just that our approach is off, but also that we are doomed to fail before we even get started. 

We have all these linkages in our brains -- neural pathways connecting different ideas and concepts -- that create belief systems, which reinforce our learned responses and ways of doing things.

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